Pathway Summary

1

Pathway ID
4400
Pathway Title
Fleming College Business Administration- Marketing Advanced Diploma to Fanshawe College Honours Bachelor of Commerce (Digital Marketing) Degree
Pathway Last Updated
2016-08-04

Sending Institution Information

Sending Institution
Fleming College
Discipline/Division
Business/Finance/Administration
Program Area
Advertising/Business Communications/Marketing/Public Relations
Program Title
Business Administration - Marketing

Receiving Institution Information

Receiving Institution
Fanshawe College
Discipline/Division
Business
Program Area
Advertising/Business Communications/Marketing/Public Relations
Program Title
Fanshawe College Honours Bachelor of Commerce (Digital Marketing) Degree

Contact Procedures

Prof. Darren Johnson, M.Sc., MBA

Phone:  519-452-4430 x2898

Email:  dajohnson@fanshawec.ca

OR

Minette Klazinga

Pathways & Events Consultant

Phone:  519-452-4430 x 2822

Email:  mklazinga@fanshawec.ca

 

Pathway Details

Terms for renewal or cancellation

All Fanshawe College pathways will have a review date of three years from the date of implementation.  Pathways may have a shorter review date if substantive curriculum changes are made to either the sending or receiving program.  Students enrolled in the receiving institution at the time of any change or notice of termination will be given the opportunity to complete their studies based on the terms of the transfer pathway in effect at the time of their enrollment.

Eligibility for Pathway

Graduates of Fleming College’s Business Administration- Marketing advanced diploma program with a minimum ‘B’ average or cumulative 3.0 (GPA) or 70% will be eligible to enter level six of Fanshawe College’s Honours Bachelor of Commerce (Digital Marketing) degree program.  Applicants must submit a transcript with their application.

Credit transfer

Students graduating from Fleming College’s three-year Business Administration- Marketing advanced diploma program will receive credit for courses equivalent to levels one to five of the Honours Bachelor of Commerce (Human Resources Management) degree program.

A gap analysis between the learning outcomes of the Honours Bachelor of (Digital Marketing) degree program and those contained in the provincial program standard for the Business Administration-Marketing advanced diploma program was undertaken to determine the credit transfer.  In addition, a gap analysis between the courses in the Honours Bachelor of Commerce (Digital Marketing) degree program and those in Fleming College’s Business Administration-Marketing advanced diploma program was conducted to determine any additional courses that would be required to meet the requirements of the Honours Bachelor of Commerce (Digital Marketing) degree.

Summer level six bridging courses required in the Honours Bachelor of Commerce (Digital Marketing) degree program from the Business Administration- Marketing advanced diploma are Argumentation & Persuasion, Ethics in a Global Context, Operations Management, Leaders & Leadership and two non-core Electives.

The gap analysis identified the following additional courses to be completed before graduating from the Fanshawe College Honours Bachelor of Commerce (Digital Marketing) degree program*.
MKTG 7004 Brand Management & Media Integration
COMP 7012 Computer Applications for Business
MKTG 7010 Current Issues in Marketing
MKTG 7008 Marketing Metrics & Analysis
ENTP 7001 Entrepreneurship
METH 7024 Applied Research Methods
MKTG 7003 Strategic Website Management
MKTG 7009 Managing Customer Relationships
MKTG 7007 Digital Marketing
MKTG 7005 Search Engine Marketing

Credits that must be achieved at the receiving institution

All Level 6 Bridging Courses and gap analysis courses plus all Level 7 and 8 courses.

Anticipated normal schedule of student progression

Three academic terms plus one paid co-op term. If gap courses were identified, there may be additional time needed to complete courses prior to graduation from the Honours Bachelor of Commerce (Digital Marketing) degree program.

Credential(s) to be granted on successful completion of all required components

Honours Bachelor of Commerce (Digital Marketing)

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Don’t forget: You should always review institution transfer information before you finalize your options. Contact a transfer advisor if you have further questions.